HAVE YOU Ever
asked yourself…
How do I grow my fitness business without burning out or working 60+ hours a week?
How can I step away from day-to-day operations — and still increase revenue?
What systems do I need to create consistent growth and client retention?
How do I build a team I can trust to deliver without me involved in everything?
What’s the strategy to actually scale my business — not just stay stuck where I am?
If so, you’re in the right place. At Fitness Business Profits, we help fitness business owners install the systems, strategy, and structure to grow revenue, lead with confidence, and finally build a business that doesn’t rely on them being involved in every little thing.
Whether you're a solo gym owner looking to take back control of your time — or a multi-site operator ready to level up — we give you the tools and guidance to scale sustainably.
ABOUT FITNESS
BUSINESS PROFITS
Helping Gym Owners Grow Profitable, Sustainable Businesses — Without Burning Out
At Fitness Business Profits, we help independent gym owners grow their revenue, streamline their operations, and build businesses that run without burning them out.
Whether you’re running one facility or expanding into multiple locations, we give you the structure, support, and strategy to finally step out of the day-to-day and lead with confidence.
HAVE YOU Ever
asked yourself…
How do I grow my fitness business without burning out or working 60+ hours a week?
How can I step away from day-to-day operations — and still increase revenue?
What systems do I need to create consistent growth and client retention?
How do I build a team I can trust to deliver without me involved in everything?
What’s the strategy to actually scale my business — not just stay stuck where I am?
If so, you’re in the right place. At Fitness Business Profits, we help fitness business owners install the systems, strategy, and structure to grow revenue, lead with confidence, and finally build a business that doesn’t rely on them being involved in every little thing.
Whether you're a solo gym owner looking to take back control of your time — or a multi-site operator ready to level up — we give you the tools and guidance to scale sustainably.
What We Do:
We combine real-world mentorship with proven business systems to help you:
Install simple, scalable systems that support your growth
Build a team you can trust — and stop doing it all yourself
Improve retention, margins, and monthly recurring revenue
Get your time back without sacrificing results
Finally lead the business you set out to build
This isn’t theory. This is the same process we’ve used to help over 250 gym owners scale smarter, earn more, and regain control of their lives.
WHO WE HELP:
We work with gym owners who are ready to grow — but don’t want to guess their way through it anymore. Fitness Business Profits is the right fit for you if:
You’re a PT or coach who’s grown fast, but now you’re stuck
You’re working too many hours and can’t step away
You want to scale, but don’t know what comes next
You’ve hit a revenue ceiling and want to break through
You’re ready for systems, support, and a clear plan
Whether you’re aiming for consistent £10K months or scaling to £40K+, we meet you where you are — and help you grow from there.
HAVE YOU Ever
asked yourself…
How do I grow my fitness business without burning out or working 60+ hours a week?
How can I step away from day-to-day operations — and still increase revenue?
What systems do I need to create consistent growth and client retention?
How do I build a team I can trust to deliver without me involved in everything?
What’s the strategy to actually scale my business — not just stay stuck where I am?
If so, you’re in the right place. At Fitness Business Profits, we help fitness business owners install the systems, strategy, and structure to grow revenue, lead with confidence, and finally build a business that doesn’t rely on them being involved in every little thing.
Whether you're a solo gym owner looking to take back control of your time — or a multi-site operator ready to level up — we give you the tools and guidance to scale sustainably.
ABOUT FITNESS BUSINESS PROFITS
Helping Gym Owners Grow Profitable, Sustainable Businesses — Without Burning Out
At Fitness Business Profits, we help independent gym owners grow their revenue, streamline their operations, and build businesses that run without burning them out.
Whether you’re running one facility or expanding into multiple locations, we give you the structure, support, and strategy to finally step out of the day-to-day and lead with confidence.
What We Do
We combine real-world mentorship with proven business systems to help you:
Install simple, scalable systems that support your growth
Build a team you can trust — and stop doing it all yourself
Improve retention, margins, and monthly recurring revenue
Get your time back without sacrificing results
Finally lead the business you set out to build
This isn’t theory. This is the same process we’ve used to help over 250 gym owners scale smarter, earn more, and regain control of their lives.
“Dan transformed my business from training clients 1 to 1 in London… to opening my own facility 2 mins 30 secs from my house and being off the gym floor. We’re now about to move to a new larger facility and couldn’t have done it without the coaching and community of FBP.”
Shane Westley
30 Plus Health & Performance
“We joined Dan about 18 months ago and in that time we have doubled our personal income. Taken both gym sites to full capacity and are in the process of opening a third site. I would say it is genuinely the single best investment we have made for our business since opening in 2016. .”
Aidan Pemberton
Unique Gym & Unique Health and Fitness
“Working with Dan and his team has been instrumental to quadrupling our revenue in 14 months.The systems and approach they have are incredibly useful, and they are always on hand to help! Each member of his team is an expert at what they do, so between them, they can cover any issues you might have.”
Robin Cooke
The Fit House
“We were struggling to hit over 10k months when we first started working with Dan and we are now more than double/triple that consistently. Dan takes the time to get to know you and your business, to be able to decide the best next steps.”
Amy Marshall
ALM Fitness
ABOUT FITNESS
BUSINESS PROFITS
Helping Gym Owners Grow Profitable, Sustainable Businesses — Without Burning Out
“Dan transformed my business from training clients 1 to 1 in London… to opening my own facility 2 mins 30 secs from my house and being off the gym floor. We’re now about to move to a new larger facility and couldn’t have done it without the coaching and community of FBP.”
Shane Westley
30 Plus Health & Performance
“We joined Dan about 18 months ago and in that time we have doubled our personal income. Taken both gym sites to full capacity and are in the process of opening a third site. I would say it is genuinely the single best investment we have made for our business since opening in 2016. .”
Aidan Pemberton
Unique Gym & Unique Health and Fitness
“Working with Dan and his team has been instrumental to quadrupling our revenue in 14 months.The systems and approach they have are incredibly useful, and they are always on hand to help! Each member of his team is an expert at what they do, so between them, they can cover any issues you might have.”
Robin Cooke
The Fit House
“We were struggling to hit over 10k months when we first started working with Dan and we are now more than double/triple that consistently. Dan takes the time to get to know you and your business, to be able to decide the best next steps.”
Amy Marshall
ALM Fitness
HAVE YOU Ever
asked yourself…
How do I grow my fitness business without burning out or working 60+ hours a week?
How can I step away from day-to-day operations — and still increase revenue?
What systems do I need to create consistent growth and client retention?
How do I build a team I can trust to deliver without me involved in everything?
What’s the strategy to actually scale my business — not just stay stuck where I am?
If so, you’re in the right place. At Fitness Business Profits, we help fitness business owners install the systems, strategy, and structure to grow revenue, lead with confidence, and finally build a business that doesn’t rely on them being involved in every little thing.
Whether you're a solo gym owner looking to take back control of your time — or a multi-site operator ready to level up — we give you the tools and guidance to scale sustainably.
Gym Owner | Mentor | Industry Leader.
MEET THE FOUNDER: Dan Aguilera
Dan Aguilera is a respected fitness entrepreneur, author, mentor, and speaker with over two decades of experience in the health and fitness industry. He started in 1999 as a personal trainer, built a thriving client base, and went on to launch his own group training model — scaling it from outdoor bootcamps to multiple full-time facilities across the UK.
Along the way, Dan secured contracts with national gym chains, built and led high-performing teams, and developed systems for everything from client retention to staff training. His ability to scale efficiently without sacrificing service led him into consulting — where he’s helped hundreds of fitness business owners do the same.
Today, Dan leads Fitness Business Profits while continuing to run his own gyms and wellness centres. He’s mentored over 250 independent fitness businesses and spoken on stages across the industry, sharing the exact systems, strategies, and mindset shifts needed to grow without burning out.
He built this platform for one reason:
To help gym owners stop running a job — and start owning a business that actually works for them.
Meet the Mentors
Led by Gym Owners Who’ve Actually Built What You’re Trying to Build
At Fitness Business Profits, our mentors aren’t just coaches — they’re experienced fitness business owners running high-performing facilities right now. They know what’s working in today’s market because they’re doing it themselves.
This means our clients are guided by people who understand the day-to-day realities of the industry — and who bring tested strategies, real-world insight, and proven systems to every coaching session.
ABBI HUTCHINSON
Abbi is the founder of Studio6, a women-only gym based in the North East of England. Since opening its doors in 2020, Studio6 has become a powerful community-led space that’s redefining fitness for women – shifting the focus from aesthetics to strength, self-worth, and long-term wellbeing.
With over 10 years of experience in the fitness industry, Abbi brings deep knowledge, high standards, and a people-first approach to everything she does. Studio6 is now five years strong and known for its bold brand, exceptional coaching, and impact-driven culture. Abbi has built a team and facility that prioritises women feeling seen, supported, and seriously strong.
As a mentor within Fitness Business Profits, Abbi helps other gym owners build sustainable, values-led businesses by strengthening their foundations in leadership, operations, culture, and communication. She’s passionate about raising the standard of the industry – and proving that you can grow a profitable gym that changes lives without burning yourself out in the process.
SEAN COLE
Sean Cole is a former Royal Navy Physical Training Instructor and Exercise Rehabilitation Specialist with 24 years of service, now turned multi-business owner in the fitness and wellness space.
He runs Elevation Training Club, a private coaching gym in Portsmouth focused on strength, conditioning, and smart training for adults who want longevity—not just sweaty workouts. With over 12 years as a gym owner, Sean’s built a reputation for combining progression-based training with a real sense of community and accountability.
In 2024, he expanded into the wellness world with Balance Wellness Club—a contrast therapy and recovery space offering Finnish sauna, cold plunge, and great coffee. It’s a place built around recovery, mental well-being, and connection, not just chasing the next hit of dopamine. He’s also spent the last 3 years mentoring other fitness business owners through Fitness Business Profits, helping them grow their teams, improve leadership, and build businesses that don’t rely entirely on them.
Sean is known for his no-BS approach, humour, and ability to balance grit with compassion. Whether it’s coaching clients, supporting a team, or helping gym owners scale up, his goal is always the same: better people, better businesses, and a better life.
FIONN MACCULLAGH
Fionn MacCullagh began his career in the fitness and wellness industry in 2013 as a physical therapist, helping people move better, feel stronger, and rebuild their confidence through both rehabilitation and performance training. In 2016, he met Gavin Butler—now his business partner—and by 2018, they opened their first small group training facility in Ireland with a clear mission: to deliver high-impact coaching in a community-first environment.
What started as a single location quickly grew. In 2021, they launched their second gym, and over the following two years, scaled the business to five thriving facilities across the country. Each gym was built on a foundation of strong culture, clear systems, and an unwavering focus on member results and staff development. In 2025, they opened their sixth site and secured a lease for a seventh.
Today, Fionn supports other gym owners on their growth journey. As a mentor, he works with fitness entrepreneurs who want to build profitable, sustainable businesses—without burning out or losing sight of their purpose. His no-fluff, real-world approach is rooted in firsthand experience of the highs, lows, and hard-earned lessons of building a successful multi-location fitness brand.
Endorsed by Leading Experts in the Fitness Industry
Ready to Build a Business That Works for You — Not Because of You?
If you're tired of doing everything yourself, stuck at a revenue plateau, or simply want more time and freedom without sacrificing growth — we can help.
Join 250+ fitness business owners who’ve transformed their gyms, income, and lifestyle with FBP’s proven systems and mentorship.
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