Real Fitness Business Owners. Real Results.
We don’t believe in hype or false promises — just real, proven outcomes for gym owners and fitness professionals who are ready to take control of their business.
Below, you’ll hear directly from people just like you — coaches, gym owners, and fitness professionals who were once overwhelmed, stuck, or unsure how to scale… and now? They’ve built businesses that grow, with more profit, freedom, and impact than ever before.
“Highly Recommend”
The whole of the FBP team have been great at guiding us through the many challenges our business has faced. They have provided us with an advanced CRM system to support and manage our members/leads, helped us build a full time team of coaches, offer ongoing regular personal and group calls, as well as in person meet ups to discuss business strategy with knowledgeable and supportive coaches, surrounded by a community of experts in the fitness industry who are always willing to help each other out. Dan and his team have all the tools to take your business to the next level.
Gareth Bull Burn It Fitness
“Transformative Mentoring”
My business has tripled in size since working with Dan and the excellent team at FBP. I cannot recommend them highly enough. From the first call, I had actionable items to improve my business straight away. They go beyond business mentoring to make you a better person & leader also.
Darren Kenna ELEMENT Health Fitness Performance
“Quadruple revenue and full access to high level thinking”
Working with Dan and his team has been instrumental to quadrupling our revenue in 14 months. The systems and approach they have are incredibly useful, and they are always on hand to help! Each member of his team is an expert at what they do, so between them, they can cover any issues you might have.
Robin Cooke The Fit House
“Highly recommend FBP if you are starting up or growing your fitness business.”
FBP have had a massive impact in the development of our business over the last 2 years. We now have two gyms and we could not have done this without the advice, support and professionalism of Dan and his team at FBP. I would highly recommend FBP if you are starting out in the fitness industry and looking for the support to succeed or if you are looking to expand or improve your current fitness business.
DJ O'Dwyer Healthwise Clonmel
“Dan and the team at FBP truly care and want to help you succeed in business.”
We’ve been working with Dan and his awesome team at FBP for a number of years now and the guidance, knowledge and support goes from strength to strength. We were struggling to hit over 10k months when we first started working with Dan and we are now more than double/triple that consistently.
Amy Marshall ALM Fitness
“Simply put, FBP The REAL DEAL!”
Dan and his growing team of industry experts have helped me not only 5x my business, but allowed me to create the very best product for my members. They are constantly striving to provide more and more value to us which in return means we can add more and more to our members.
Lee Owen Superstar Fitness
“Working with Dan and FBP 2 years now”
Working with Dan and FBP 2 years now. The systems and learnings have helped us move from 1 to 3 facilities with everything systemised. So much knowledge and insights not just from Dan but from the whole team and the other business owners. Highly recommend.
Rob White Bodynamics
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Don’t Just Take Our Word for It — Hear from Our Clients
From Launch to £12K Turnover in 60 Days
Max Munro, OP24
From Solo Struggles to Consistent Growth
Katy Van Hemelryk, Zest24
From Uncertainty to Increased Retention, Revenue & Freedom
Liam Kilyon, We Are Group X
From Near Closure to £10K Months
Zak Elliot, Shaded Fitness
From Stalled Growth to a Fully Systemised Fitness Business
Anna Jenkins, We Are Fit Attitude
From 120 to 200 Clients — and Real Freedom
Liam Richardson, The Workout Hub
MADE FOR GYM OWNERS READY TO SCALE SUSTAINABLY
You didn’t start your fitness business to drown in admin, chase leads, and manage endless staff problems. You started it because you love coaching — helping people change their lives through fitness. But now, instead of making an impact, you’re stuck in the weeds:
Coaching too much and leading too little
Tied to every decision in your business
Struggling to grow your team, profit, or capacity
Spending hours putting out fires instead of driving growth
It doesn’t have to be this way.
At Fitness Business Profits, we help overwhelmed fitness professionals become confident business owners. Whether you’re running one studio or managing multiple locations — we help you take back control, grow with confidence, and finally build a business that works for you.
Endorsed by Leading Experts in the Fitness Industry
OUR PROVEN
3-STEP GROWTH FRAMEWORK
OUR PROVEN 3-STEP
GROWTH FRAMEWORK
Build a Profitable, Systemised Fitness Business That Doesn’t Rely on You 24/7
Whether you’re stuck in the day-to-day or ready to scale beyond your first location, our step-by-step process gives you the clarity, structure, and strategy to finally take control of your business — and your life.
STEP 1:
Assess & Align
We begin by diving deep into your current setup — uncovering what’s holding you back and where the biggest growth levers are hiding.
Identify hidden bottlenecks in team, pricing, or operations
Clarify your role as an owner, not just a coach
Map out a tailored plan for scale, retention, and freedom
STEP 2:
Systemise & Scale
We install the exact systems that drive consistency, efficiency, and profit — even when you're not on the gym floor.
Automate lead generation, sales, and onboarding
Build scalable client journeys that boost retention
Create a reliable team structure with built-in accountability
STEP 3:
Lead & Leverage
Now, we shift your focus to growth, leadership, and legacy. With the business running smoothly, you can finally lead without being chained to daily tasks.
Delegate operations and develop key leaders
Focus on strategy, marketing, and long-term impact
Reclaim your time, your energy, and your freedom
Built by Gym Owners.
For Gym Owners.
We know what it takes to build a successful fitness business — because we’ve done it ourselves.
Fitness Business Profits was founded by Dan Aguilera, a respected gym owner, mentor, author, and speaker with over 26 years in the health and fitness industry. Dan started as a personal trainer, doing everything himself and hitting the same walls many gym owners face. Today, he owns multiple thriving gyms and wellness facilities — and helps others do the same.
Fitness Business Profits is powered by Dan and a team of expert mentors who still run successful fitness businesses. That means we know exactly what’s happening in the industry right now — and we understand the challenges you’re facing, because we’ve faced them too.
We’ve developed the strategies, systems, and structure needed to overcome those challenges — and we’re here to help you put them into action.
We’ll help you:
✅ Build a business that grows without relying on you
✅ Create more time, more profit, and more control
✅ Step out of the day-to-day and into confident leadership
If you’re ready to stop spinning plates and start scaling with purpose — we’re here to guide you every step of the way.
Behind the Scenes: THE FBP 2-DAY Summit
See what it’s like inside the FBP community.
Our members don’t just work in their businesses - they work on them.
Watch the highlights from our recent client-only event, where fitness business owners came together for hands-on coaching, strategic planning, and powerful growth moments.
Ready to Build a Business That Works for You — Not Because of You?
If you're tired of doing everything yourself, stuck at a revenue plateau, or simply want more time and freedom without sacrificing growth — we can help.
Join 250+ fitness business owners who’ve transformed their gyms, income, and lifestyle with FBP’s proven systems and mentorship.
Want to Instantly Free Up 10+ Hours Per Week?
Join Our FREE 3-Part Mini-Course: The Extra Workday Method
Discover how gym owners are reclaiming their time, reducing overwhelm, and making space for strategic growth — without sacrificing their sanity.